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40% of social media marketers want to know how to measure the return on investment of social media and find customers and prospects2012 Social Media Marketing Industry Report | Social Media Examiner
52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social marketing more...
81% of search engine optimization marketers believe integrating marketing data across channels and measuring cross-channel return on investment will be more important in 2013 than in 2012 more...
83% of marketers indicate that social media is important for their business more...
40% of marketers use Google+, 70% want to learn more about it and 67% plan on increasing Google+ activities more...
Sellers cite effectiveness in fan and customer acquisition as their top reason (68%) for planning more Facebook Ad campaigns, followed by the ability to start and stop campaigns and targeting (both 60%) more...