37% of Africans base their brand decisions on affordability

Added: 04/04/2012 from Nielsen Published: 04/03/2012

67% of consumers in sub-Saharan Africa are likely to tell others about new products they purchase more...

2 out of 3 online consumers shop online instead of in-store because it's cheaper more...

Globally, price is the most important factor when consumers make grocery purchase choices more...

78% of grocery shoppers seek discounts often, up from 61% in 2008 more...

Slightly more Middle East/Africa online consumers prefer lowest overall prices (59%) to good values (54%) more...