Facts & Stats About:
65% of companies use rewards programs or social media marketing to stimulate customer retention, compared to 64% for 1:1 marketingMaking Every Interaction Count: How Customer Intelligence Drives Customer Loyalty | Loyalty360
62% of marketers blog or plan to blog in 2013 more...
89% of online marketers measure the success of their marketing efforts by social media engagement more...
The top 20% of B2B marketers in generating leads through social media have an annual customer retention rate of 73%, compared to the industry average of 27% more...
84% of executives believe social engagement helps improve marketing or sales effectiveness, compared to 2% who believe it does not more...
37% of executives believe social engagement helps decrease costs, compared to 10% who believe it does not more...