59% of investors prefer to invest in companies which have implemented programs to give back to society

Added: 04/04/2012 from Nielsen Published: 03/27/2012

Each year since 2009, the majority of global consumers have perceived store brands to be the same as or better than national brands more...

53% of consumers think companies should actively work to eliminate poverty and hunger more...

66% of consumers think companies should actively support the environment more...

46% of consumers are willing to pay more to purchase products from companies which have implemented programs to give back to society more...

62% of consumers prefer to work for companies which have implemented programs to give back to society more...