71% of Italian tablet owners, and 66% of smartphone owners, use their devices while watching TV

Added: 04/05/2012 from Nielsen Published: 04/05/2012

40% of US tablet and smartphone users visit social networks while watching TV more...

80% of US tablet and smartphone owners who watch TV use their devices while watching at least several times a month more...

Americans use an average of 3 screen combinations per day more...

53% of tablet owners watch video or TV on their devices at least once per month, compared to 20% of smartphone owners more...

Consumers raised with mobile media devices switch their attention between media sources 27 times per hour more...