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Facts & Stats About:
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Emails targeted to customer loyalty programs have a 40% higher open rate
The 2012 Digital Marketer Trend and Benchmark ReportRelated Facts:
16.7% of promotional emails with 25 characters or less in their subject lines are opened, compared to 15% of those with 26-50 characters, and 14.3% of those with 51-75 more...
61% of marketing companies plan to increase their efforts in email marketing in the next year, compared to 53% for social advertising, and 47% for mobile apps more...
More than 80% of email marketers send the same content to all subscribers more...
Including the word "exclusive" in email promotional campaigns increases boosts unique open rates by 14% more...
65% of the top 20% of B2B marketers in generating leads through social media integrate email with social media, compared to the industry average of 51% more...