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Global advertising spending increased 7.3% from 2010 to 2011, hitting $498B2011 Closed with 7.3 Percent Increase in Global Advertising Spend | Nielsen Wire
Internet advertising hit $84.8B in 2011, a 16% increase over 2010 and equaling 17% of all global expenditures more...
Global TV and radio advertising spending increased 10% and 9.7% respectively from 2010 to 2011 more...
"The risk is that either or both of the new platforms [PlayStation 4 and Xbox One] emphasize these 'value-add' experiences too much, both in the user interface on the consoles themselves, or in the story they tell consumers when they unleash their avalanche of advertising" - former EA CEO John Riccitiello more...
"Of the top 100 grossing apps on both iOS and Android in the last week of Q1 , about 40 percent of them used [Facebook's] mobile app install ads. In gaming, travel, e-commerce and financial service industries, the early indicator is that our cost per install is highly competitive" - Facebook COO Sheryl Sandberg more...
"Our growth is particularly strong from new small and medium-sized marketers, direct response marketers, and app developers" - Facebook COO Sheryl Sandberg more...