Facts & Stats About:
"Using video on demand to support a TV campaign and adopting a strategy of heavy VOD presence once the TV campaign has ended, means clients can maintain the reach and awareness levels generated by their TV campaign and get an extended audio-visual presence cost effectively" - Mauricio Leon, commercial director of Performics more...
Television ad revenue totaled $21.9B in Q4 2012, up 6% from Q4 2011 more...
Television ad revenue reached $76.6B in 2012, up 7% from 2011 more...
Broadcast television ad revenue reached $39.6B in 2012, compared to $36.6B for the internet, and $32.5B for cable television more...
TV-only schedules for non-consumer-packaged goods ads reach 48% of the 18 and over demographic more...