Social dollars account for 19% of revenue from members after they join an online community

Added: 04/09/2012 from Social Science Research Network Published: 01/12/2012

91% of LinkedIn members use the free version more...

55% of social media conversations about brands are initiated by men more...

85% of fans of brands on Facebook recommend brands to others, compared to 60% of average users more...

66% of fans of brands on Facebook use social media to share product information with others, compared to 52% of average users more...

39% of fans of brands on Facebook use social media to research products, compared to 14% of average users more...