Facts & Stats About:
Social dollars account for 19% of revenue from members after they join an online communitySocial Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Community by Puneet Manchanda, Grant Packard, Adithya Pattabhiramaiah :: SSRN
91% of LinkedIn members use the free version more...
55% of social media conversations about brands are initiated by men more...
85% of fans of brands on Facebook recommend brands to others, compared to 60% of average users more...
66% of fans of brands on Facebook use social media to share product information with others, compared to 52% of average users more...
39% of fans of brands on Facebook use social media to research products, compared to 14% of average users more...