92% of consumers worldwide trust recommendations from friends and family more than any form of advertising, up from 74% in 2007

Added: 04/10/2012 from Nielsen Published: 04/10/2012

70% of consumers worldwide trust online consumers reviews, up from 55% in 2007 more...

34% of consumers are more likely to buy a new product when learning about it from an email ad more...

43% of consumers are more likely to buy a new product when learning about it on social media more...

59% of consumers are more likely to buy a new product when learning about it from a TV ad more...

77% of consumers are more likely to buy a new product when learning about it from friends or family more...