Facts & Stats About:
92% of consumers worldwide trust recommendations from friends and family more than any form of advertising, up from 74% in 2007 more...
83% of online consumers trust product recommendations from friends and family, compared to 70% for branded websites, and 66% for online consumer opinions more...
56% of consumers learn about new products from friends and family, down from 60% in 2012 more...
"For advertisers, it’s vital that consumers make a memorable and meaningful connection with both the message and brand" - Randall Beard, Nielsen global head of advertiser solutions more...
18% of consumers worldwide say ads with pets or animals resonate with them more...