Facts & Stats About:
63% of consumers in the US and UK say they receive so many marketing messages that use their name that it no longer makes any difference to them more...
81% of consumers in the US and UK say they receive more marketing messages that include their name than they did 5 years ago more...
28% of consumers in the US and UK want to receive personalized marketing messages which include recommendations for specific products more...
70% of consumers in the US and UK believe many of the personalized marketing messages they receive are annoying because the attempts at personalization are superficial more...
32% of consumers in the US and UK believe greater personalization of marketing messages benefits consumers more...