47% of consumers worldwide trust TV and magazine ads, and 46% trust newspaper ads

Added: 04/10/2012 from Nielsen Published: 04/10/2012

TV accounts for 61.8% of global ad spending, compared to 19.7% for newspapers, 7.9% for magazines, and 2.7% for the internet more...

30% of consumers trust company websites, compared to 22% for newspaper ads, and 21% for TV ads more...

54% of consumers are more likely to buy a new product when learning about it from a newspaper or magazine ad more...

59% of consumers are more likely to buy a new product when learning about it from a TV ad more...

U.S. TV ad spend reached $72B in 2011, compared to $16B for magazines, $12B for newspapers, $7B for radio, and $6B for the Internet more...