Facts & Stats About:
TV accounts for 61.8% of global ad spending, compared to 19.7% for newspapers, 7.9% for magazines, and 2.7% for the internet more...
30% of consumers trust company websites, compared to 22% for newspaper ads, and 21% for TV ads more...
54% of consumers are more likely to buy a new product when learning about it from a newspaper or magazine ad more...
59% of consumers are more likely to buy a new product when learning about it from a TV ad more...
U.S. TV ad spend reached $72B in 2011, compared to $16B for magazines, $12B for newspapers, $7B for radio, and $6B for the Internet more...