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79% of Chinese Internet users listen to music online, compared to 61% for the U.S.
BCG - Press Release - Online Retail Sales in China Will Triple to More than $360 Billion by 2015, as the Internet Adds Nearly 200 Million UsersRelated Facts:
72% of Chinese Internet users download or stream music, compared to 71% for movies, and 55% for TV shows more...
Internet radio services account for 23% of the average weekly music listening time among consumers between the ages of 13 and 35 more...
Average per-buyer spending on music downloads increased by 6% in 2012 more...
44M Americans purchased downloadable music in 2012 more...
AmazonMP3 accounted for 22% of paid music downloads in Q4 2012 more...