Facts & Stats About:
Moms are 75% more likely than other women to trust info from companies on social sites and 45% more likely to base their purchases on peer recommendationsS-NET SOCIAL MEDIA STUDY: MOMS SIGNIFICANTLY MORE ACTIVE THAN OTHER WOMEN ON SOCIAL NETWORKS
65% of mothers say that when they find a brand or product they like, they are loyal to it more...
32% of dads who shop say they finish as quickly as possible, buying only what they need, compared to 21% for moms more...
Moms are 16% more likely to visit Facebook daily and 46% more likely to visit Google+ daily more...
14% of U.S. 18-24 year olds would publicly complain to their friends on Twitter or Facebook about a company they think has excessive advertising more...
60% of Hispanic moms qualify as word-of-mouth influencers based on their recommending behavior and the size of social networks more...