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Moms are 61% more likely than other women to own a smartphone
S-NET SOCIAL MEDIA STUDY: MOMS SIGNIFICANTLY MORE ACTIVE THAN OTHER WOMEN ON SOCIAL NETWORKSRelated Facts:
75% of Latina moms own or use a laptop, nearly 50% own or use a Smartphone, and almost 20% own or use a tablet, compared to 11% of the general population more...
35% of new moms use their smartphones while shopping, primarily to seek someone’s opinion, or access product and price comparisons more...
45% of American adults own smartphones more...
Moms with smartphones average 6.1 hours per day on their device and their mobile Web usage is 40% higher in 2012 than it was in 2009 more...
40% of male smartphone owners have shared their locations with retailers, vs 25% of females more...