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63% of socially-conscious consumers are under the age of 40
Nielsen | The Global, Socially Conscious ConsumerRelated Facts:
25% of U.K. consumers aged 16-24 prefer to interact with customer service by online chat, compared to 20% of 25-34-year-olds, and 14% of 35-44-year-olds more...
15% of U.K. consumers aged 16-24 prefer to interact with customer service by social media, compared to 8% of 25-34-year-olds, and 5% of 35-44-year-olds more...
63% of consumers worldwide are under the age of 40 more...
Sensory appeal and the ability of a retailer to "make me smile" are one-third more important to Gen Y than to Boomers more...
26% of female U.K. gamers under 45 play games primarily to stay fit more...