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Facts & Stats About:
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Consumers
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51% of consumers ages 15 to 39 are willing to pay extra for globally-conscious products and services, compared to 37% for those over age 40
Nielsen | The Global, Socially Conscious ConsumerRelated Facts:
"As these new kinds of distribution methods come out, we just have to keep in mind what the player feels like" - Klei founder Jamie Cheng more...
"Early adopters...are going to be your mavens for everyone else. If I can please the most demanding consumers, I can probably please a lot more" - former Playdom VP Gordon Walton more...
"Most of the big [publishing] companies I work for think about the consumers like a faceless mass, and not about people. People are the ones using our stuff" - former Playdom VP Gordon Walton more...
63% of socially-conscious consumers are under the age of 40 more...
46% of consumers are willing to pay extra for products and services from companies that have programs to give back to society more...