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Consumers raised with mobile media devices switch their attention between media sources 27 times per hour
Time Inc. Study Reveals That “Digital Natives” Switch Between Devices and Platforms Every Two Minutes, Use Media to Regulate Their Mood - MarketWatchRelated Facts:
40% of US tablet and smartphone users visit social networks while watching TV more...
80% of US tablet and smartphone owners who watch TV use their devices while watching at least several times a month more...
Americans use an average of 3 screen combinations per day more...
37.8MM U.S. consumers will research travel purchases on their mobile devices in 2012 more...
59% of US smartphone or tablet owners have posted a Facebook status update about an upcoming vacation more...