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24% of Airplay users watch full-length TV shows on their tablets, compared to 22% for cable apps, and 19% for Netflix
Tablets Are Leading Alternative For Full-Length TV Show Viewing After Television, According to Viacom's "Tapping Into Tabletomics" StudyRelated Facts:
Among tablet owners who subscribe to cable companies that offers streaming TV apps, 50% have downloaded the app more...
53% of tablet owners watch video or TV on their devices at least once per month, compared to 20% of smartphone owners more...
35% of Airplay users, and 34% of Whispersync users, watch more TV on their tablets than they would if they did not have the apps more...
3% of millennials have watched TV shows on an iPad more...
Tablets account for 15% of total time spent watching full-length TV shows more...