Facts & Stats About:
The average cost per thousand ad impressions on Facebook rose by 11% in the U.S. between Q4 2011 and Q1 2012, compared to 13% in the U.K., and 15% globally more...
The average cost per thousand ad impressions on Facebook rose by 41% between Q1 2011 and Q1 2012 more...
"Of the top 100 grossing apps on both iOS and Android in the last week of Q1 , about 40 percent of them used [Facebook's] mobile app install ads. In gaming, travel, e-commerce and financial service industries, the early indicator is that our cost per install is highly competitive" - Facebook COO Sheryl Sandberg more...
"Our growth is particularly strong from new small and medium-sized marketers, direct response marketers, and app developers" - Facebook COO Sheryl Sandberg more...
Sponsored stories and app install ads account for 14% of Facebook’s revenues more...