60% of Millennials rate products and services online, compared to 46% of non-Millennials

Added: 04/17/2012 from Boston Consulting Group Published: 04/16/2012

45% of 18-29-year-olds who use the Internet on their cell phones do most of their online browsing on them more...

11% of U.K. online consumers aged 18-34 have taken purchasing advice from friends and family on social media sites more...

80% of Americans aged 25-34 who purchased a mobile phone in the past 3 months chose a smartphone more...

53% of millennials interact with brands on social networks, compared to 37% of non-millennials more...

50% of Millennials use mobile devices to research products and read user reviews, compared to 21% of non-Millennials more...