Facts & Stats About:
50% of Millennials use mobile devices to research products and read user reviews, compared to 21% of non-Millennialsbcg.perspectives - The Millennial Consumer
64% of Western European smartphone or tablet owners aged 18-34 access social media sites on their devices at least once a week, compared to 48% of those aged 35-55 more...
45% of 18-29-year-olds who use the Internet on their cell phones do most of their online browsing on them more...
15% of Millennials make direct donations via their mobile devices, compared to 5% of non-Millennials more...
51% of all U.S. consumers aged 18-34 have made purchases on their smartphones more...
11% of UK consumers aged 18-24 access the internet via mobile devices only, compared to 12% for desktop computers only, and 78% for both more...