Facts & Stats About:
53% of Millennials explore brands in social networks, compared to 37% of non-Millennials, and are far more likely to favor brands that have Facebook pages and mobile websites (33% to 17%) more...
14% of U.S. 18-24 year olds would publicly complain to their friends on Twitter or Facebook about a company they think has excessive advertising more...
70% of brand marketers plan to increase their spending on social media advertising in 2013 more...
88% of marketers who use content marketing use branded social media sites more...
Millennials are 247% more likely than the average consumer to be influenced by blogs or social networking sites when making brand decisions more...