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32% of U.S. consumers who interact with a TV show's social media presence during the show do so in order to get coupons or promotional codes
Accenture Newsroom: U.S. Consumers Receptive to Social Media Appearing on Their TV Screens, According to Accenture StudyRelated Facts:
51% of consumers who follow a retailer on social media do so to get information on deals and coupons, down from 58% in 2011 more...
40% of US tablet and smartphone users visit social networks while watching TV more...
32% of grocery shoppers use online digital coupons more...
21% of online black adults have downloaded an online coupon more...
69% of LivingSocial users also use Groupon, while 37% of Groupon users also use LivingSocial more...