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31% of U.S. consumers who interact with a TV show's social media presence during the show do so in order to enter contests
Accenture Newsroom: U.S. Consumers Receptive to Social Media Appearing on Their TV Screens, According to Accenture StudyRelated Facts:
40% of US tablet and smartphone users visit social networks while watching TV more...
43% of U.S. consumers who interact with a TV show's social media presence during the show do so in order to get more information about the show more...
21% of U.S. consumers who interact with a TV show's social media presence during the show do so in order to connect with others with similar interests more...
32% of U.S. consumers who interact with a TV show's social media presence during the show do so in order to get coupons or promotional codes more...
20% of U.S. consumers have "liked" a TV show on Facebook when the "like" symbol appeared during the show more...