79% of U.S. social media users use the sites to look up information and get recommendations

Added: 04/18/2012 from Netpop Research Published: 04/16/2012

24% of US consumers who have liked a brand on Facebook despite having no intention of buying its products did so in order to help a friend more...

69% of US consumers who have liked a brand on Facebook have done so because a friend did more...

31% of moviegoers discuss movies on social media sites, up from 27% in 2010 more...

142M Americans visited Facebook in March 2013, for an average of 6 hours 44 minutes more...

34% of social media users post comments about political or social issues more...