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Click-through-rates (CTRs) for mobile ads are 0.6% on Android and 0.72% for iOS
Study: iOS CTR Higher than AndroidRelated Facts:
Android devices account for 49% of mobile ad impressions, compared to 33% for iOS, and 14% for BlackBerry OS more...
The iPhone accounts for 15.1% of mobile ad impressions, compared to 4.44% for the BlackBerry Curve, 4% for the Motorola Droid RAZR, and 3.43% for the Samsung Droid Charge more...
Google generates $7 per year from every smartphone and tablet in use, including both search and display advertising in mobile apps on both Android and iOS more...
"Android and iOS accounted for more than the lion's share of smartphones in the first quarter [2013], but a closer examination of the other platforms reveals turnaround and demand for alternatives. Windows Phone has benefited from Nokia's participation, and BlackBerry's new BB10 devices have already hit a million units shipped in its first quarter of availability" - IDC senior research analyst Kevin Restivo more...
Android smartphone vendors and Apple shipped a total of 199.5M units worldwide in 1Q 2013, up 59.1% year over year more...