Facts & Stats About:
47% of data points collected by consumer electronics brand websites concern consumers' interests, compared to 37% for behavior, 14% for demographics, and 2% for market research more...
54% of US marketers who have a multicultural marketing initiative in place devote 10% or less of their budgets to it, compared to 22% for 11-15%, and 14% for 26% or more more...
9% of US marketers have separate initiatives for Hispanics, Asian Americans, and African Americans more...
53% of marketers say the level of their multicultural marketing efforts based on what is required to reach the company’s goals for growth, compared to 49% for ROI, and 48% for the number of multicultural consumers who are considered to be a fit for their products more...
20% of US B2B marketers have a multicultural marketing initiative in place more...