Facts & Stats About:
Consumers who grew up with mobile technology subconsciously move between devices and platforms 27 times per hourTime Inc. Study Reveals That "Digital Natives" Switch Between Devices and Platforms Every Two Minutes, Use Media to Regulate Their Mood
At home, consumers who grew up with mobile technology take their devices from room to room with them (65% vs. 41% for those who didn't) more...
54% of consumers who grew up with mobile technology say "I prefer texting people rather than talking to them" compared with 28% of those who didn't more...
Consumers who grew up with mobile technology more frequently use media to regulate their mood – when they grow tired or bored, they turn their attention to something new more...
46% of smartphone owners aged 18-34 have shared their locations with a retailer, compared to 22% of those aged 35-54 more...
40% of male smartphone owners have shared their locations with retailers, vs 25% of females more...