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Facts & Stats About:
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Online adults aged 25-54 are 23% more likely than the average U.S. Internet user to follow a brand via social networking
Report: U.S. Media Trends by Demographic | Nielsen WireRelated Facts:
Over 50% of those ages 16-64 on the Internet use social networks to assist with shopping decisions, and of those that would be likely to follow a retailer on a social network, 35% go there to read reviews or rank products and services more...
86% of US internet users aged 18-29 use Facebook, compared to 73% for those aged 30-49, and 57% for 50-64 more...
83% of US internet users aged 18-29 use at least one social media site, compared to 77% for those aged 30-49, and 52% for 50-64 more...
66% of tablet owners 25-64 check sports scores on their tablets while watching TV more...
26% of online U.S. consumers aged 18-29 use Twitter, compared to 14% of those 30-49, and 9% of those 50-64 more...