"Ad hover / interaction" -- not clicks -- is the metric most highly correlated with conversion for online ad campaigns

Added: 04/29/2012 from comScore Published: 04/24/2012

Ads that target actions shared from Facebook Open Graphs can result in 2.25x higher click-thru rates more...

48% of brand marketers plan to maintain their spending on online display advertising in 2013 more...

64% of brand marketers plan to increase their spending on online video advertising in 2013 more...

70% of brand marketers plan to increase their spending on social media advertising in 2013 more...

25% of marketers believe online direct response spending will increase by 20% or more in 2013 more...