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While 75% of Millennials have “liked” an organization on Facebook, once they do so, 69% rarely or never return to the fan pageForget the “likes,” engaging Millennials is key to Facebook success » News Archive » Appalachian State University News
Millennials mostly learn of fan pages through friends or by stumbling on the page, compared to 28% who actively search for an organization’s page more...
44% of Millennials spend less than 30 minutes a day on Facebook more...
15% of Millennials visit organizations’ Facebook fan pages weekly more...
14% of U.S. 18-24 year olds would publicly complain to their friends on Twitter or Facebook about a company they think has excessive advertising more...
The average Millennial has 319 Facebook friends, compared to 198 for Gen X and 124 for Baby Boomers more...