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The global market for social CRM software will total $2.1B in 2012, up from $850MM in 2011, and social CRM revenue will represent 10% of the overall CRM market
Gartner Says Only 50 Percent of Fortune 1000 Organizations Will Get a Worthwhile Return From Their Social CRM Initiatives by the End of 2012Related Facts:
Social media advertising spending will reach $11.07B in 2013 more...
Social media advertising is the largest contributor projected to overall social media revenue and is projected total $8.8B globally in 2012 more...
Global social media revenue is forecast to reach $16.9B in 2012, up 43.1% from 2011 revenue of $11.8B more...
Facebook will earn 49% of its global ad revenue from the U.S. in 2013, down from 55% in 2011 more...
Facebook will earn $2.58B from U.S. ads in 2012, 51% of its global ad revenue more...