Facts & Stats About:
81% of U.S. online consumers are influenced by their friends’ social media posts, compared to 78% for brands’ postsMarket Force Study Shows Companies Wield Comparable Social Media Influence to Friends
48% of consumers think social media posts created by others in their networks are a good way to discover new products, brands, trends, or retailers more...
40% of online consumers think social media content created by friends about brands is a good way to discover sales and promotions more...
24% of US consumers who have liked a brand on Facebook despite having no intention of buying its products did so in order to help a friend more...
"Consumers interact with brands through any number of channels, such as email, customer service departments, social media, in-store visits, and online shopping. They are also aware that they are giving away more of their personal data and they expect brands to use this information to deliver value in return" - Anders Ekman more...
64% of people who tweet about brands also tweet about TV more...