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Facts & Stats About:
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81% of U.S. online consumers are influenced by their friends’ social media posts, compared to 78% for brands’ posts
Market Force Study Shows Companies Wield Comparable Social Media Influence to FriendsRelated Facts:
24% of US consumers who have liked a brand on Facebook despite having no intention of buying its products did so in order to help a friend more...
58% of consumers share positive experiences and seek advice from friends and family when they talk about brands on social media more...
33% of consumers have acted on a promotion on a brand's social media pages more...
50% of US consumers who have liked a brand on Facebook say the brand's Facebook page is more useful than its website more...
52% of US consumers who have liked a brand on Facebook despite having no intention of buying its products did so in order to receive a free item more...