Facts & Stats About:
81% of U.S. online consumers are influenced by their friends’ social media posts, compared to 78% for brands’ postsMarket Force Study Shows Companies Wield Comparable Social Media Influence to Friends
48% of consumers think social media posts created by others in their networks are a good way to discover new products, brands, trends, or retailers more...
40% of online consumers think social media content created by friends about brands is a good way to discover sales and promotions more...
24% of US consumers who have liked a brand on Facebook despite having no intention of buying its products did so in order to help a friend more...
54% of US online consumers learn about new brands, products or services through retail websites, compared to 54% for Facebook, 52% for brand websites, and 46% for YouTube more...
The average organic reach of followers for brand page posts on Facebook is 6%, down from 12% in 2013 more...