Facts & Stats About:
60% of U.S. online consumers gather insights on companies from their friends’ social media posts,compared to 50% for the UKMarket Force Study Shows Companies Wield Comparable Social Media Influence to Friends
58% of consumers share positive experiences and seek advice from friends and family when they talk about brands on social media more...
24% of US consumers who have liked a brand on Facebook despite having no intention of buying its products did so in order to help a friend more...
76% of U.S. online consumers have liked a brand on Facebook, compared to 65% for the U.K. more...
40% of UK consumers (versus 53% of U.S. consumers) have used Facebook to interact with a brand more...
US adults who engage with brands on social media sites via mobile device spend an average of 25 minutes per day on Facebook, compared to 12 minutes for YouTube, and 10 minutes for Instagram more...