Facts & Stats About:
60% of U.S. online consumers gather insights on companies from their friends’ social media posts,compared to 50% for the UKMarket Force Study Shows Companies Wield Comparable Social Media Influence to Friends
58% of consumers share positive experiences and seek advice from friends and family when they talk about brands on social media more...
24% of US consumers who have liked a brand on Facebook despite having no intention of buying its products did so in order to help a friend more...
76% of U.S. online consumers have liked a brand on Facebook, compared to 65% for the U.K. more...
40% of UK consumers (versus 53% of U.S. consumers) have used Facebook to interact with a brand more...
73% of Americans who tweet about brands also tweet about TV more...