Pretargeted banner ads lead to an 8.5% conversion per click rate, compared to 2.96% for standard banner ads

Banner Ad Retargeting vs Pretargeting

Added: 05/05/2012 from Pretarget Published: 05/01/2012

Retailers account for 20% of online ad spending, compared to 13% for financial services companies more...

Telecommunications companies increased their online display ad spending by 25% in 2012 more...

Brands with YouTube channels average 3.5 ad campaigns on the site per month more...

Video ads on ad network sites have a completion rate of 63%, and a click-through rate of 0.79% more...

Video ads on lifestyle sites have a completion rate of 71%, and a click-through rate of 0.79% more...