Apple leads all computer companies with a social media index score of 805, compared to 795 for Microsoft, and 776 for Adobe

2011 Social Media Brand Index

Added: 05/05/2012 from Market Strategies Published: 04/20/2012

The automotive industry has 2.7MM circlers on Google+, compared to 1.9MM for electronics, and 1.3MM for luxury goods more...

Restaurant, beverage, and consumer technology brands generate 70% of social media brand mentions more...

Fans of brands on Facebook are 11% more likely to continue using the brands than average users more...

39% of fans of brands on Facebook use social media to research products, compared to 14% of average users more...

Fans of brands spend an average of 11 hours per week on Facebook, compared to 6 hours for the average user more...