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Lead generation was the leading objective in 70% of all mobile finance ad campaignsMillennial Media Releases Comprehensive Report on Mobile Advertising in the Finance Industry
Spending on mobile finance advertising rose by 300% in 2011 more...
38% of financial institutions deploy solutions that integrate mobile banking and marketing with self-service channels more...
"Of the top 100 grossing apps on both iOS and Android in the last week of Q1 , about 40 percent of them used [Facebook's] mobile app install ads. In gaming, travel, e-commerce and financial service industries, the early indicator is that our cost per install is highly competitive" - Facebook COO Sheryl Sandberg more...
30% of smartphone owners prefer to use an app for banking, compared to 15% for websites more...
77% of mobile marketers believe the lack of best practices or case studies demonstrating results is a key impediment to effectiveness more...