Facts & Stats About:
Mobile finance users are 95% more likely to be influenced by celebrity endorsements than the total mobile audienceMillennial Media Releases Comprehensive Report on Mobile Advertising in the Finance Industry
30% of smartphone owners prefer to use an app for banking, compared to 15% for websites more...
50% of mobile finance users say they will stick with a brand they like more...
36% of US consumers would open an account with a bank that is completely virtual if it offered the best and more secure services, compared to 60% globally more...
70% of US consumers are comfortable with the increasing use of virtual communications in banking in addition to in-person conversations more...
35% of mobile finance users access the content once a week, and 22% do so almost every day more...