35% of mobile finance users access the content once a week, and 22% do so almost every day

Added: 05/10/2012 from Millennial Media Published: 05/09/2012

50% of mobile finance users say they will stick with a brand they like more...

30% of smartphone owners prefer to use an app for banking, compared to 15% for websites more...

Mobile finance users are 95% more likely to be influenced by celebrity endorsements than the total mobile audience more...

Lead generation was the leading objective in 70% of all mobile finance ad campaigns more...

56% of U.K. tablet owners use finance or banking apps more...