Facts & Stats About:
50% of mobile finance users say they will stick with a brand they like more...
30% of smartphone owners prefer to use an app for banking, compared to 15% for websites more...
Mobile finance users are 95% more likely to be influenced by celebrity endorsements than the total mobile audience more...
Lead generation was the leading objective in 70% of all mobile finance ad campaigns more...
56% of U.K. tablet owners use finance or banking apps more...