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19% of home cooks who own smartphones have used their devices to comparison shop for groceries
Allrecipes Measuring Cup Trend Report - February 2012Related Facts:
18% of home cooks who own smartphones have looked for product information on their devices while grocery shopping more...
51% of home cooks who own a smartphone have searched for a recipe online on their device more...
18% of consumers consult a shopping list maintained online or on a mobile device while shopping for groceries more...
22% of home cooks aged 18-24 who own smartphones use their devices to search for recipes while grocery shopping, compared to 19% of those aged 25-34, and 16% of those 35-44 more...
26% of home cooks who own smartphones have searched for coupons on their devices more...