Moms are 61% more likely to visit Pinterest than the average American

Added: 05/13/2012 from Nielsen Published: 05/11/2012

58% of artists use Pinterest or other visual social networks to find inspiration more...

Dads check Facebook 2.1 times per day, compared to 4.7 times for moms more...

41% of moms follow brands or companies on Facebook more...

U.S. consumers who use Pinterest follow an average of 9.3 retail companies on the site more...

3 out of 4 American moms visited Facebook during March 2012 more...