Facts & Stats About:
"Of the top 100 grossing apps on both iOS and Android in the last week of Q1 , about 40 percent of them used [Facebook's] mobile app install ads. In gaming, travel, e-commerce and financial service industries, the early indicator is that our cost per install is highly competitive" - Facebook COO Sheryl Sandberg more...
83% of the US consumer goods audience own smartphones more...
70% of US marketers plan to increase their budgets for both social and mobile advertising in 2013 more...
UK fast-moving consumer goods brands have increased their mobile marketing by 267% in the past 6 months more...
38% of UK marketing agency senior employees say they are driving the mobile agenda within their agencies more...