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Top shoppers of brands, those who account for 80% of sales, are 5.8 times more likely than the average shopper to try new product line extensions
JUST 1.5% OF SHOPPERS DECIDE THE SUCCESS OF NEW CPG PROUDUCTS, ACCORDING TO NEW CATALINA REPORTRelated Facts:
Top shoppers within a product category, those who account for 80% of sales, are 3.8 times more likely than the average shopper to try a new product more...
52% of US consumers who have liked a brand on Facebook despite having no intention of buying its products did so in order to receive a free item more...
24% of US consumers who have liked a brand on Facebook despite having no intention of buying its products did so in order to help a friend more...
46% of US consumers who have liked a brand on Facebook have done so despite having no intention of buying its products more...
31% of US consumers prefer to purchase certain products because of brand advertising more...