75% of business to business companies do not measure or quantify social media engagement

Added: 05/22/2012 from Satmetrix Published: 05/17/2012

42% of business to business companies have no process in place to respond to customer feedback on social media more...

55% of companies have no process in place to respond to customer feedback on social media more...

60% of businesses do not have an integrated social media strategy more...

4% of companies that quantify social media engagement use sentiment analysis more...

56% of companies that quantify social media engagement only count comments and followers more...