85% of Chinese online consumers regularly use social media to share their experiences with online purchases

Added: 05/23/2012 from Nielsen Published: 05/17/2012

6% of U.K. online shoppers have taken purchasing advice from friends and family on social media sites more...

65% of Chinese online consumers have lodged a complaint or left a comment about a company on a social media site, compared to 30% worldwide more...

24% of US consumers who have liked a brand on Facebook despite having no intention of buying its products did so in order to help a friend more...

69% of US consumers who have liked a brand on Facebook have done so because a friend did more...

85% of fans of brands on Facebook recommend brands to others, compared to 60% of average users more...