Consumers aged 65 and over spend 69% of their TV viewing time in a shared space

Added: 05/27/2012 from Nielsen Published: 05/17/2012

27% of US seniors purchase 4 or more bottles of wine per month, compared to 25% for boomers, 21% for millennials, and 20% for gen xers more...

36% of internet-connected TV owners aged 18-35 want an Amazon app, compared to 35% for those aged 36-47, and 30% for those 48 and over more...

57% of internet-connected TV owners aged 18-35 want a YouTube app, compared to 42% for those aged 36-47, and 29% for those 48 and over more...

54% of internet-connected TV owners aged 18-35 want a Netflix app, compared to 48% for those aged 36-47, and 37% for those 48 and over more...

45% of internet-connected TV owners aged 18-35 want a Facebook app, compared to 32% for those aged 36-47, and 23% for those 48 and over more...