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Facts & Stats About:
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16% of UK businesses have a single view of the customer across channels
Companies understand importance of customer centricity but fail to come to terms with data explosion, Experian research revealsRelated Facts:
17% of UK marketing and sales departments record return on investment for social media more...
45% of UK marketing and sales departments use social media to raise awareness of their brands more...
UK fast-moving consumer goods brands have increased their mobile marketing by 267% in the past 6 months more...
38% of UK marketing agency senior employees say they are driving the mobile agenda within their agencies more...
31% of UK marketing agency employees say mobile ad tracking and measurement is an issue, down from 54% in 2011 more...