Facts & Stats About:
45% of US businesses are conducting some form of mobile marketing, with mobile websites (70%), mobile applications (55%), and QR codes (49%) the most common tacticsMobile Marketing Survey 2012
61% of marketing companies plan to increase their efforts in email marketing in the next year, compared to 53% for social advertising, and 47% for mobile apps more...
57% of marketers plan to increase their spending on mobile app development in 2012, while 4% plan to decrease it, and 40% plan no change more...
25% of US retailers offer mobile apps more...
70% of US marketers plan to increase their budgets for both social and mobile advertising in 2013 more...
Marketers spent $1.5B on national mobile ads in 2012, compared to $1.2B for location-targeted ads more...